Perennial Marketing Group started with one foundational principle: executives and founders never have enough time to do the work that needs to get done. As executives ourselves, we know that the pendulum can swing from a  day full of personnel work to one filled with strategic decisions to another focused mainly on tactical planning for an upcoming trip or meeting.

 

Perennial's name comes from the concept that certain things happen in the same sequence every year. For larger companies, the processes around strategic planning, annual marketing plans, budgeting, vendor relationships, are just a few that seem to be the same year in and year out. Perennial can help with any or all of those needs, allowing you and your team to focus on new opportunities and challenges.

 

Similarly, for start ups, the work that needs to be done to build a world-class product strategy, investor presentation, communications plan, and later stand up the organization are often similar. For those needs, Perennial can help as a day-to-day team member or a strategic advisor.